Since our first trials in 2000, our goal was to craft a vodka with a consistent, fresh flavor that highlights the natural grainy notes of real vodka, only smoother and creamier than anything on the market. We don’t believe in additives, sugars, or smoothing agents like glycerine or other “tricks”. Consider us purists. From day one, we had to know our farmers and fields and we have always refused to use anything genetically modified. That all remained true as we recrafted Zyr vodka back home in America.