Probably the best beer in the world, and the flagship brand in Carlsberg Group's portfolio. A regular in millions of bars across 14 countries worldwide, it is a truly international beer brand. Hordeum vulgare. That’s the Latin name for barley, but there’s nothing vulgar about it. In fact, it is a rather special malting barley we use. We have our own Barley Breeding Group, which works in close contact with our brewmasters.