Natural blueberry flavor is infused before bottling. The aroma is blueberry with a vodka backing. The sweet entry is a mix of blueberry, enhanced with sugar. It builds to the intensity and flavor of a piece of Blueberry Bubblicious Bubble gum, and fades with a sprinkle of pepper, a touch of heat, and simple syrup taste. For those who find Three Olives Blueberry vodka a little sweet to serve on the rocks, there is certainly enough blueberry flavor to jump start a tasty cocktail.